Ellen Ma, the female Streetwear Art Director of Chicago.
Leaders 1354 has been in business with Pharrell’s brand, Billionaire Boys Club, since 2005. As streetwear originators, we wanted to showcase the history of our partnership and legacy. We featured Vic Lloyd from Fat Tiger as a model, since he was the one who helped bring together the two brands. The front of the shirt reads Leaders slogan “Lead Never Follow.” I illustrated the text to match the Billionaire Boys Club font with the combined logos. On the back it shows the invoice of the first ever buy of Billionaire Boys Club merchandise.
