Ellen Ma, the female Streetwear Art Director of Chicago.
I was part of the main team to create an experience for Coca-Cola x Oreo collaboration. The above the line slogan was “Besties Forever”. We took this and created two separate rooms to do a call challenge. complete with vintage style phones, we asked college students to pick up the phone and call their “bestie'“. if the “bestie” picks up, the participant receives a prize. This program went on tour in colleges across the U.S.
