Ellen Ma, the female Streetwear Art Director of Chicago.
Powerade contains 50% more electrolytes therefore, it takes 50% more to sweat. We build out an entire Powerade experience at Final Four. You go down the line and complete different challenges. You need to dribble, do a lay up, a rebound, for the final challenge of the dunk pit. At each station we put in a “sweat wall” that is heat sensitive to show your hard work. We turned everyone experience into a takeaway video to share on social.
