Ellen Ma, the female Streetwear Art Director of Chicago.
For the launch of the new Coca-cola product, Simply Pop, our all hands on deck team created a Podcast Tour hosted by the popular show: Pretty Basic. I was a part of the main team to create the ideation of what the podcast would look like, who it would feature, and the overall story. Pretty basic hosted three segments complete with fun guests, audience participation, and games. We also created the national tour which includes a venting machine where you can go in and film a social video, photo ops, and sampling.
